These are some general questions that shouldn't be missing from the designer's speech, especially when it comes to a rebrand: Why do you want a rebrand? Why now? What has changed? and in certain cases - Why have you chosen us?

The desire to rebrand arises when the business has evolved or wants to evolve in other directions, even to change its audience and tone of voice. They feel that their image no longer highlights them, perhaps it's even quite outdated, and they want something that represents them both in the present and in the long term.

These were actually the main needs of this business, which initially targeted children (actually their parents - as decision-makers), families in general. This business, dealing with event organization in a stable, even splendid location, with several tents specially arranged for events, has felt over time that the sea of clients is expanding, including events aimed at adults - birthdays, various gatherings, small events, christenings, weddings, and even corporate events.

From this point, we realized that the current image cannot encompass this whole spectrum of potential clients and that we need to change something, not very much, but in a subtle enough manner to please everyone.

From the previous identity, we kept that element of the “zada” - honestly, I called it a little tree - a defining element of the name but also of the physical space where the splendid location is situated. I chose to go for a minimalist, elegant manner, with style but also with small notes of innocence given by these round shapes and curved lines. The graphic element/symbol was included in the logo because it seemed to be the most natural and obvious form in which it could appear.